[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.blom.cz\/my-k-zakaznikovi-a-zakaznik-k-nam\/#Article","mainEntityOfPage":"https:\/\/www.blom.cz\/my-k-zakaznikovi-a-zakaznik-k-nam\/","headline":"My k z\u00e1kazn\u00edkovi a z\u00e1kazn\u00edk k n\u00e1m","name":"My k z\u00e1kazn\u00edkovi a z\u00e1kazn\u00edk k n\u00e1m","description":"Od po\u010d\u00e1tku obchodov\u00e1n\u00ed byl tento syst\u00e9m zalo\u017een\u00fd na komunikaci, av\u0161ak s\u00a0b\u011bhem \u010dasu se komunikace kamsi vytratila a zbyla jen jak\u00e1si pochybn\u00e1 forma n\u00e1tlaku, kterou se sna\u017e\u00edme v\u0161echny kolem donutit koupit to, co produkujeme, nakoupit toho velk\u00e9 mno\u017estv\u00ed, kupovat to \u010dasto, a je\u0161t\u011b ide\u00e1ln\u011b co nejdel\u0161\u00ed dobu. Tak se stalo, \u017ee si z\u00e1kazn\u00edci sice mohli vybrat, […]","datePublished":"2025-02-27","dateModified":"2023-05-01","author":{"@type":"Person","@id":"https:\/\/www.blom.cz\/author\/#Person","name":"blom.cz\n","url":"https:\/\/www.blom.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/e0a4ee3123bc6cda06472cb29cefd2abfa18c894e6c63b3d8bc84df8da10f637?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e0a4ee3123bc6cda06472cb29cefd2abfa18c894e6c63b3d8bc84df8da10f637?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"blom.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.blom.cz\/wp-content\/uploads\/img_a302629_w2160_t1512557047.jpg","url":"https:\/\/www.blom.cz\/wp-content\/uploads\/img_a302629_w2160_t1512557047.jpg","height":0,"width":0},"url":"https:\/\/www.blom.cz\/my-k-zakaznikovi-a-zakaznik-k-nam\/","about":["Business"],"wordCount":513,"articleBody":"Od po\u010d\u00e1tku obchodov\u00e1n\u00ed byl tento syst\u00e9m zalo\u017een\u00fd na komunikaci, av\u0161ak s\u00a0b\u011bhem \u010dasu se komunikace kamsi vytratila a zbyla jen jak\u00e1si pochybn\u00e1 forma n\u00e1tlaku, kterou se sna\u017e\u00edme v\u0161echny kolem donutit koupit to, co produkujeme, nakoupit toho velk\u00e9 mno\u017estv\u00ed, kupovat to \u010dasto, a je\u0161t\u011b ide\u00e1ln\u011b co nejdel\u0161\u00ed dobu.Tak se stalo, \u017ee si z\u00e1kazn\u00edci sice mohli vybrat, av\u0161ak v\u0161echno bylo stejn\u00e9 a za podobnou cenu, a tak v\u011bt\u0161inou volili to nejlevn\u011bj\u0161\u00ed.\tPak v\u0161ak n\u011bkoho napadlo zeptat se na n\u00e1zorTo je skoro pr\u016flomov\u00fd okam\u017eik obchodov\u00e1n\u00ed. \u0158\u00eddit se podle toho co chce z\u00e1kazn\u00edk, a ne podle toho, co si mysl\u00edme, \u017ee by z\u00e1kazn\u00edk cht\u00edt m\u011bl. Vytv\u00e1\u0159elo se prvn\u00ed dotazov\u00e1n\u00ed a reakce na hodnocen\u00ed kvality a\u017e jsme to dot\u00e1hli do dne\u0161n\u00edch dn\u016f, kdy na tom stoj\u00ed v\u011bt\u0161ina pr\u016fmyslu.\tPak ale bylo dotazov\u00e1n\u00ed mocKa\u017ed\u00fd je r\u00e1d, pokud se ho zept\u00e1te na n\u00e1zor, ale je-li to na ulici, kdy\u017e n\u011bkam posp\u00edch\u00e1 a vy se ho pt\u00e1te na spokojenost s\u00a0n\u011b\u010d\u00edm, nad \u010d\u00edm pr\u00e1v\u011b v\u016fbec nechce p\u0159em\u00fd\u0161let, vypt\u00e1v\u00e1te se ho p\u016fl hodiny anebo mu vol\u00e1te v\u00a0kteroukoli denn\u00ed hodinu se slovy, kr\u00e1tk\u00fd monitorovan\u00fd hovor, kter\u00fd se nakonec zvrhne v\u00a0dlouh\u00e9 minut odpov\u00edd\u00e1n\u00ed na ot\u00e1zky, pak bude spot\u0159ebitel rozhodn\u011b znechucen a komunikovat se mu nebude cht\u00edt.\tPravidla dotazov\u00e1n\u00ed–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Nevt\u00edrav\u011b \u2013 kdy\u017e v\u00e1s n\u011bkdo odm\u00edtne, ustupte a nechte ho j\u00edt, hlavn\u011b si nebudujte \u0161patn\u00fd dojem v\u00a0\u0161irok\u00e9 ve\u0159ejnosti.–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Kr\u00e1tce \u2013 hodn\u011b lid\u00ed je ochotno odpov\u011bd\u011bt na ot\u00e1zku, na dv\u011b, ale deset u\u017e je pro n\u011b nesnesiteln\u011b mnoho a rad\u011bji t\u00edpnou telefon.–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Co sl\u00edb\u00edm, to dodr\u017e\u00edm \u2013 nepou\u017e\u00edvejte neur\u010dit\u00e9 v\u00fdrazy, jako je chv\u00edle, nebo okam\u017eik. V\u00edte, jak dlouho dotazn\u00edk trv\u00e1, tak to vyj\u00e1d\u0159ete v\u00a0minut\u00e1ch a \u0159ekn\u011bte na za\u010d\u00e1tku po\u010det ot\u00e1zek.–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Skupina \u2013 pokud se zam\u011b\u0159ujete na n\u011bjakou skupinu, m\u011bla by ot\u00e1zka, jestli do n\u00ed dan\u00fd \u010dlov\u011bk spad\u00e1 b\u00fdt jako prvn\u00ed.–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Konkr\u00e9tn\u00ed dotazy \u2013 jednoduch\u00e9 ot\u00e1zky, jednoduch\u00e9 odpov\u011bdi.\tProbl\u00e9myLid\u00e9 jsou u\u017e od za\u010d\u00e1tku \u0161patn\u011b nalad\u011bni, kdy\u017e jim vol\u00e1 nezn\u00e1m\u00e9 \u010d\u00edslo s\u00a0nab\u00eddkou, nebo \u201ekr\u00e1tk\u00fdm monitorovan\u00fdm dotazn\u00edkem\u201c.Slo\u017eit\u00e9 ot\u00e1zky, na kter\u00e9 je t\u0159eba komplexn\u00ed odpov\u011b\u010f nav\u00edc se znalost\u00ed dan\u00e9 problematiky, nejsou ur\u010den\u00e9 pro b\u011b\u017enou ve\u0159ejnost.Ti, co se dotazuj\u00ed, jsou z\u00a0neust\u00e1l\u00e9ho odm\u00edt\u00e1n\u00ed tak zni\u010den\u00ed, \u017ee jsou sami nep\u0159\u00edjemn\u00ed, a to by se st\u00e1vat nem\u011blo, takov\u00fd syst\u00e9m by m\u011bl b\u00fdt zm\u011bn\u011bn.V\u011bdom\u00ed toho, \u017ee i kdy\u017e v\u00e1m daj\u00ed odpov\u011bdi, tak se nic nezm\u011bn\u00ed, buduje v\u00a0lidech neuv\u011b\u0159itelnou studnici neochoty.                                                                                                                                                                                                                                                                                                                                                                                                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