[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.blom.cz\/socialne-odpovedny-podnik\/#Article","mainEntityOfPage":"https:\/\/www.blom.cz\/socialne-odpovedny-podnik\/","headline":"Soci\u00e1ln\u011b odpov\u011bdn\u00fd podnik","name":"Soci\u00e1ln\u011b odpov\u011bdn\u00fd podnik","description":"Co to vlastn\u011b soci\u00e1ln\u011b odpov\u011bdn\u00e1 spole\u010dnost je? Ve zkratce, spole\u010densky odpov\u011bdn\u00fd podnik je takov\u00fd, kter\u00fd pracuje pro lidi a prost\u0159ed\u00ed okolo sebe, nikoli proti nim. Neple\u0165me si ale tento druh podnik\u00e1n\u00ed s charitou nebo neziskov\u00fdm sektorem. Soci\u00e1ln\u011b odpov\u011bdn\u00fd podnik je norm\u00e1ln\u00ed, soukrom\u011b vlastn\u011bn\u00e1 spole\u010dnost, kter\u00e1 se rozhodla, \u017ee krom\u011b zisku chce i pom\u00e1hat lidem okolo […]","datePublished":"2025-02-27","dateModified":"2023-05-01","author":{"@type":"Person","@id":"https:\/\/www.blom.cz\/author\/#Person","name":"blom.cz\n","url":"https:\/\/www.blom.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/e0a4ee3123bc6cda06472cb29cefd2abfa18c894e6c63b3d8bc84df8da10f637?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e0a4ee3123bc6cda06472cb29cefd2abfa18c894e6c63b3d8bc84df8da10f637?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"blom.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.blom.cz\/wp-content\/uploads\/img_a312715_w2160_t1523518451.jpg","url":"https:\/\/www.blom.cz\/wp-content\/uploads\/img_a312715_w2160_t1523518451.jpg","height":0,"width":0},"url":"https:\/\/www.blom.cz\/socialne-odpovedny-podnik\/","about":["Business"],"wordCount":413,"articleBody":"Co to vlastn\u011b soci\u00e1ln\u011b odpov\u011bdn\u00e1 spole\u010dnost je? Ve zkratce, spole\u010densky odpov\u011bdn\u00fd podnik je takov\u00fd, kter\u00fd pracuje pro lidi a prost\u0159ed\u00ed okolo sebe, nikoli proti nim. Neple\u0165me si ale tento druh podnik\u00e1n\u00ed s charitou nebo neziskov\u00fdm sektorem. Soci\u00e1ln\u011b odpov\u011bdn\u00fd podnik je norm\u00e1ln\u00ed, soukrom\u011b vlastn\u011bn\u00e1 spole\u010dnost, kter\u00e1 se rozhodla, \u017ee krom\u011b zisku chce i pom\u00e1hat lidem okolo sebe. Chcete p\u0159\u00edklad? Soci\u00e1ln\u011b odpov\u011bdn\u00e9 kav\u00e1rny krom\u011b zdrav\u00fdch zam\u011bstnanc\u016f zam\u011bstn\u00e1vaj\u00ed nap\u0159\u00edklad i lidi s nejr\u016fzn\u011bj\u0161\u00edmi formami zdravotn\u00edho posti\u017een\u00ed. Soci\u00e1ln\u011b odpov\u011bdn\u00fd je ale nap\u0159\u00edklad autobusov\u00fd dopravce Arriva nebo Kosteleck\u00e9 uzeniny, kte\u0159\u00ed d\u00e1vaj\u00ed \u0161anci lidem po v\u00fdkonu trestu, kte\u0159\u00ed by si jinak jen obt\u00ed\u017en\u011b hledali nov\u00e9 zam\u011bstn\u00e1n\u00ed a hrozilo by, \u017ee skon\u010d\u00ed znovu ve v\u011bzen\u00ed. Krom\u011b\u00a0 toho se soci\u00e1ln\u011b odpov\u011bdn\u00e9 firmy, v r\u00e1mci sv\u00fdch mo\u017enost\u00ed, chovaj\u00ed odpov\u011bdn\u011b i ke sv\u00fdm zam\u011bstnanc\u016fm a k \u017eivotn\u00edmu prost\u0159ed\u00ed.\t\tM\u016f\u017ee se tedy jak\u00e1koli firma st\u00e1t firmou soci\u00e1ln\u011b odpov\u011bdnou? Jist\u011b. A ani k tomu nepot\u0159ebujete nic moc extra. Sta\u010d\u00ed si uv\u011bdomit, \u017ee na sv\u011bt\u011b jsou i jin\u00e9 v\u011bci ne\u017e \u010d\u00edsla a zisk, a \u017ee je mo\u017en\u00e9 dos\u00e1hnout obchodn\u00edch c\u00edl\u016f a z\u00e1rove\u0148 I ud\u011blat sv\u011bt okolo sebe lep\u0161\u00edm m\u00edstem. Jak to ale prov\u00e9st? Prvn\u00edm krokem m\u016f\u017ee b\u00fdt zeptat se sv\u00fdch st\u00e1vaj\u00edc\u00edch zam\u011bstnanc\u016f, co by si oni sami p\u0159edstavovali. Dost mo\u017en\u00e1 v\u00e1s p\u0159ekvap\u00ed sv\u00fdmi n\u00e1pady. Co t\u0159eba charitativn\u00ed sb\u00edrka na n\u011bjak\u00fd konkr\u00e9tn\u00ed \u00fa\u010del? Nebo p\u00e1r hodin dobrovolni\u010den\u00ed t\u00fddn\u011b? Nebo mo\u017en\u00e1 m\u00e1te v t\u00fdmu nad\u0161en\u00e9ho b\u011b\u017ece, co r\u00e1d spoj\u00ed sv\u016fj p\u0159\u00ed\u0161t\u00ed maraton s dobrou v\u011bc\u00ed? Nebo se zkuste spojit s n\u011bjakou charitou ve sv\u00e9m okol\u00ed a zjistit, co by se jim nejv\u00edce hodilo. D\u00edky tomu budete m\u00edt naprostou jistotu, \u017ee pom\u00e1h\u00e1te.\t\u00a0\tA pro\u010d byste to vlastn\u011b m\u011bli ud\u011blat? P\u0159edev\u0161\u00edm, spousta z\u00e1kazn\u00edk\u016f dnes u\u017e takov\u00e9 firmy vyhled\u00e1v\u00e1, a vy si tak vyrob\u00edte skv\u011bl\u00e9 PR. Krom\u011b toho tak\u00e9 budete m\u00edt dobr\u00fd pocit, \u017ee jste ud\u011blali sv\u011bt okolo sebe lep\u0161\u00edm m\u00edstem.                                                                                                                                                                                                                                                                                                                                                                                                 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